3 Best Email Marketing Tools(Free&Paid)

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What is Email Marketing?

 Another method of marketing is email marketing. And, yes it involves email. It’s a type of direct marketing that sends information offers and blogs to the inboxes of your mailing list. Your marketing email will appear in a sea of emails but the trick is getting it seen.

Email Marketing Tools (Free & Paid)

          1. MailChimp

     2. Sender

           3. GetResponse

1.MailChimp(Free & Paid)

MailChimp is a marketing tool that allows you to manage and communicate with your clients, customers, and other interested parties in one place. Healthy contact management techniques, beautifully designed campaigns, and efficient data analysis are at the heart of our marketing strategy. We're here to guide you in becoming a skilled marketer:

 

Features:

1.     Automation

2.     Ads

3.     Landing pages

4.     Postcards

1.     Automation

          When triggered by some event, date, or subscriber behavior, automation campaigns (also known as drip campaigns or auto responders) send customized emails or other communications. MailChimp's automation solutions can help busy marketers maintain contact engagement by sending continuous communications.

2.     Ads

You may buy advertising with Mailchimp at no extra cost. Make use of Google's or Facebook's massive audiences to reach your greatest customers, comparable individuals, and those who enjoy your items but haven't signed up for your email newsletter.

3.     Landing Pages

Create stunning landing pages to expand your audience or advertise items, then distribute them throughout the internet to increase traffic. Landing pages are ideal for accomplishing short-term marketing objectives.

4.     Postcards

A printed postcard campaign helps you stand out from the crowd and provides people with a physical memory of you. Postcards are a great addition to your multi-channel marketing plan since they reinforce the messaging you've sent through emails, advertisements, and other channels.

2. Sender(Free & Paid)

The sender is an easy-to-use email marketing solution that comes with all of the tools and features you'll need to generate, automate, and send emails.

 

The sender provides you with a wide range of pre-built email and newsletter templates to get you started, making composing emails a breeze. Every template may be changed, allowing you to change any component and fit it to your own needs and preferences. You can also use your template if that is what you prefer.

3.GetResponse(Paid)

GetResponse is an email marketing tool that allows you to create a mailing list and collect data, send emails to your mailing list subscribers, automate your email marketing with 'autoresponders,' view and analyze statistics related to your email campaigns, such as open rate, click-through, and forward, and more. It has only paid if you need a 30-day free trial. It starts basically at $15.

 

Important distinctions between plans 

·        The option to import and host a subscriber list is a useful feature. 

·        A variety of e-newsletter templates are available. 

·        Availability of an autoresponder 

·        Landing pages

·        Sales/Leads funnels

·        Facebook and Google Ad management tools

·        A website builder tool

1.       Automation Builder

It's only accessible in GetResponse's 'Plus' or higher plans. It'll be an automated builder that can send out autoresponders based on your sequences.

2.       Conversion funnels

As you progress up the price ladder, you have access to additional automatic sales funnels.

3.       Webinars

This feature is not accessible on the 'Basic' plan, and the number of webinar attendees is limited to 100, 300, and 500 for the 'Plus',  'Professional', and 'Max' plans, respectively.

4.       Team management

You can only have one user account on the 'Basic' plans; by a contract, you get 3 on 'Plus', 5 on 'Professional', and 20 on 'Enterprise'

5.       E-Commerce

Only the 'Plus' plan and higher have the abandoned order recovery tool (which automatically sends reminder emails to your site visitors who don't complete an order).

 

Bottom Line

Even if you don't switch to a subscription plan, most of these free email marketing tools come with a lot of useful features.

The three email marketing tools should be accessible to small businesses and marketers.

Even if you need to upgrade to meet your business's needs, you'll find that many of the paid options are inexpensive and adaptable.