10 Top Email Marketing Tools

 

Email marketing can be a powerful way to communicate with customers, but with so many options available, you might not know where to start. For example, do you need an email service provider (ESP) to send newsletters? What about an autoresponder? Is it even legal to build an email list and market to it? The answers to these questions can be found in the following 10 top email marketing tools that every business owner needs to use in 2022.

1) MailChimp

MailChimp

 

MailChimp is a powerful email marketing platform that’s easy to use and has tons of features. Even if you don’t have a lot of email marketing experience, MailChimp can help. It helps you design eye-catching email newsletters, integrate with all your favorite apps, track who’s clicking on what links, and segment contacts based on data such as location or interests. There are countless third-party integrations for just about any business need you could have including Google Analytics, Salesforce, Dropbox, and WordPress. MailChimp even hosts your emails so they look great on all devices – from desktop browsers to smartphones. Plus it comes with free templates that look great in minutes so there’s no need to hire an expensive designer.

2) Aweber

 

Aweber is one of the most widely used email marketing services for small businesses and individuals. Aweber offers all kinds of features, including auto-responders, customizable mail merge, RSS to email service, landing page builder, and more. Prices start at $19/month for 1,000 subscribers.

3) Constant Contact

 

Constant Contact is a tried-and-true email marketing company for small businesses and nonprofit organizations that have been in business since 1998. They’re known for their simplicity, which comes with a price tag of $45 per month for up to 500 subscribers, or $95 per month for up to 5,000 subscribers. For example, it offers an easy-to-use drag-and-drop interface that even technically challenged users can navigate. In addition to offering direct mail campaign tracking and automation tools, Constant Contact has mobile templates so you can track your marketing efforts on smartphones and tablets. There’s also an option to send prewritten auto-responses to customers who ask questions in specific ways; again, saving precious time.

4) Keap

 

Keap is a powerful, full-featured marketing automation software with a robust list of integrations and an easy-to-use interface. It’s specifically designed for small businesses, with tools like sales funnels and revenue dashboards. This program offers advanced email marketing features as well, such as dynamic content tracking and visual reporting. Not only does Keap integrate with popular email clients like Gmail and Outlook, but it also connects with Facebook Ads, Amazon Associates, and Google Analytics. What makes Keap stand out is its ability to segment contacts into groups based on a variety of factors. The best part? Customers can access many of these tools through its intuitive online dashboard in addition to its mobile app!

5) GetResponse

 

When it comes to email marketing, GetResponse offers a fantastic platform that is both easy to use and affordable. One of my favorite things about their product is its easy-to-use email builder. With dozens of beautiful templates to choose from and drag-and-drop image uploads, you can create an eye-catching message in minutes. If you’re looking for automation, GetResponse has some great options that allow you to schedule emails or even segment your list based on actions they’ve taken in your emails or within your site. They also have an incredible user community with loads of tutorials, tips, and tricks; all designed to help you get more leads and sales!

6) ActiveCampaign

 

For campaigns that require email automation, ActiveCampaign is an all-in-one marketing automation platform. A tool made specifically for marketers, ActiveCampaign has a wide range of tools for building and automating email campaigns, landing pages, and surveys and it's one of our favorites because it's easy to set up and comes with outstanding customer service. It offers unlimited contacts (emails), sends out at least 12 emails per month (as well as SMS texts), and includes everything from design tools to real-time analytics. It also offers advanced features like lead scoring and dynamic content insertion for personalized marketing messages. And, its API integration makes linking third-party apps simple.

7) Hubspot

 

Hubspot has built a complete marketing platform with an integrated email tool that allows you to create landing pages, track your leads, make follow-up emails, and more. Their pricing plans are flexible and depend on your needs. The Basic plan is $200/month and gives you up to 5 users to work with. This plan includes their CRM, SEO tools, social media integration, landing page creation, and hosting—pretty much everything for setting up a business online. If you need anything beyond that then their tiered plans go from $600-$800/month depending on how many users you need. There is also a free trial so make sure to take advantage of it!

8) Benchmark Email

 

Check out Benchmark Email, a WordPress plugin that lets you use your email lists to generate leads for your marketing campaigns. If you’re still using MailChimp or Aweber for your email marketing efforts, it’s time to switch over to Benchmark Email. The plugin allows users to access their Gmail and Outlook email lists within WordPress, something they can’t do with other similar plugins. It is more affordable than many similar plugins because there are no additional fees associated with sending emails through it, though you will have to pay an additional fee when upgrading accounts. This is a valuable feature because many of these services charge an initial setup fee and then additional fees per month depending on which features you use.

9) Drip

 

Drip is a modern email marketing service that helps you automate your lead generation and customer retention. It's beautifully designed, easy to use, and has a powerful automation feature. Think of it as an email CRM—without all the clunky tools that most CRMs come with (that just clutter up your inbox). Drip offers a variety of plans depending on your business needs (starting at $50/month). Plans include features like dynamic segments, unlimited subscribers, A/B testing, and one-click unsubscribe. With a free trial for 7 days.

10)ConvertKit

 

ConvertKit is a relatively new email service provider (ESP) designed specifically for bloggers and other content creators. Instead of focusing on sending huge amounts of email, ConvertKit focuses on engagement. Their goal is to make sure your readers are getting value from your emails, instead of just filling up their inboxes. If you’re looking for an ESP that helps you deliver engaging content via email, I recommend you give ConvertKit a try. They’ve got great pricing as well!

Conclusion

There are plenty of tools out there that can help you build your email list and get you to inbox zero. If you’re just getting started, MailChimp offers everything a small business owner needs at a good price point. However, depending on your needs and niche, other paid services might be worth looking into, including AWeber or GetResponse. Remember to always have an opt-in form on your website or landing page and make sure it is easy for people to sign up for your emails—it’s essential for connecting with potential customers in today’s marketplace.