What are the Types in Email Marketing ?

Here, you know about What are the Types in Email Marketing and How to use it as a Digital Marketer. Email marketing has been around for ages, and there’s no sign that it’s slowing down any time soon. If you want to establish your business as an authority in your industry, you need to master email marketing strategy and tactics, and this guide will help you get started or improve your current email marketing efforts. Whether you want to learn the basics of getting started with email marketing or you want to dive into advanced strategies like segmentation and personalization, this guide will help you do it right.

 

Types in Email Marketing ?

We all know that email marketing is one of the most powerful tools in your arsenal as a business owner. The convenience, immediacy, and personalization allow you to reach more people and can help grow your customer base through improved engagement. But knowing why you’re using email marketing and what types of emails you send is also key. 10 types of email marketing. (Hint: At least one should probably be on your list.) We give an overview of each type so you have a better idea of how they work, who should receive them, what kind of offer should accompany them, etc., with links and examples along with some best practices and tips. 

The 10 Types of Email marketing are 

1. Personal Emails, 
2.  Transactional Emails
3.  Relationship Building Emails, 
4.  Broadcast Emails, 
5.  Newsletters, 
6.  Unsubscribe Email, 
7.  Automated Messages and SMS Texting
8.  Promotional Messages, 
9.  Response Messages – Responses to online forms filled out by customers, etc., 
10. Communication between you and your team members – Internal emails between team members (inter-office communications).
    

 

1. Personal Emails

Before you launch an email marketing campaign, it’s crucial that you set up an account with a reliable email marketing provider. The most popular options are MailChimp and AWeber. These two platforms offer free services as well as paid plans that allow for more robust features and unlimited subscriber lists. Decide which email platform will work best for your business and go through each company’s sign-up process; if you choose to pay for a premium account, ask about discounts or promotions they might be offering at that time.

 

2. Transactional Emails

Ever heard of an e-commerce company that doesn’t send out purchase confirmation or shipping updates? These types of emails are so common, it seems as if every single e-commerce business uses them. So what’s so special about transactional emails? Well, in addition to sending information directly related to a previous transaction, you can also use them for customer loyalty rewards, which is great for customer engagement. Additionally, depending on your message subject line and content, these emails may be classed as marketing communications and could fall under some of your compliance obligations such as Anti-Spam Laws (CASL) in Canada, Can Spam Act in U.S., etc. Keep your eyes open for more insights on how transactional email differs from marketing email below!

 

3. Relationship Building Emails

Relationships are key to successful email marketing campaigns, but sometimes they can get a little stale. Remember when you met someone new and it took you weeks before you felt like you could trust them enough? These emails help ease users into trusting your brand again. After all, no one likes a pushy salesperson! Try sending welcome emails or holiday wish-list suggestions. Or use one of these templates for a soft lead capture: These warm-up emails include social links, UTM codes and CTAs that encourage users to give back by following your pages or even by starting a discussion on social media. But be careful!

 

4. Broadcast Emails

A broadcast email is when you send a single email message out to everyone on your list. It’s not personalized, and there’s no interaction. Many marketers get in trouble with broadcast emails because they’re perceived as spam or salesy, so make sure you have permission and deliver value within your messages! A great place to start is by hosting a webinar or teleseminar where you can talk directly to people on your list. In it, share tons of valuable content around whatever topic you’re trying to teach or sell products in—and when people opt-in during that call, they become part of your permission-based list.

 

5. Newsletters

If you have a lot of contacts and/or a lot of information you want to share, consider creating an email newsletter that readers can subscribe to. This is basically an auto-responder, where you compose your message once and then send it out periodically. Just make sure it’s not all about you — include helpful content in your emails as well as ways for readers to connect with each other. If all goes well, they’ll never unsubscribe! Your mileage may vary, but I’ve found personally that most people love these kinds of messages and are happy to be on my list.

 

6. Unsubscribe Email

You’re receiving too many emails, or you don’t have time to go through all your email each day. To help reduce these incoming messages, unsubscribe from all of your unwanted mailing lists and subscriptions. You can often manage subscriptions directly on an organization’s website. For example, if you are signed up for daily email updates from retail websites, you can click a link in an email they send with a link that allows you to change your preferences or opt out completely.

 

7. Automated Messages and SMS Texting

Automated email messages, also known as autoresponders, and SMS texting are a fantastic way to nurture leads by sending them relevant and helpful information. For example, if someone reaches out via email asking for additional information about your services or products, you can have an automated message sent back with a link to your home page that gives more details about what you offer. Automated emails can be especially effective when used in conjunction with personal touches – like a handwritten note from your company’s owner on matching stationary. They go above and beyond giving customers service at all times of day. And they really help generate repeat business from past clients since it’s hard for people to say no!

 

8. Promotional Messages

When you’re sending email marketing messages, your goal is to make sure that your content will engage your target audience. If you’re promoting a special offer or announcing a new service, create an email that informs customers and motivates them to act. If you want to drive traffic back to your website, include links in your email signature or main body of text. Short, simple sentences are best for promotional emails because they're easy for readers to scan and respond to quickly—which is good if you’re aiming for high response rates! To get people on board with long-term engagement and following up with you later on, try writing longer copy that includes more context about why someone should care about what you have going on.

 

9. Response Messages – Responses to online forms filled out by customers, etc.

When you have a form online for people to fill out, there’s often a checkbox that says something like, Send me your latest deals and promotions. That is what response messages are all about. You can choose how often you want these emails to go out – daily, weekly or monthly. These messages can be sent in HTML format or plain text. The response message will automatically add subscribers who opt-in into your chosen email automation series without needing any action from you. You can even choose where they will appear in your sequence of emails!

 

10. Communication between you and your team members – Internal emails between team members (inter-office communications).

Internal email communications are important in that they allow information and content sharing among team members. They are generally used when a person has to provide feedback or feedback is requested by a superior. These messages should be concise, professional, and easy to understand. Internal emails among team members require confidentiality and shouldn’t contain any sensitive information or time-sensitive details. These messages should avoid rude language (even if using it outside of work) as well as avoid providing personal opinions about others or other topics which could result in embarrassment or distraction of others at work. Length is also an important factor; while some informal emails can be long winded, internal emails need only contain enough information for understanding purpose without requiring additional reading on behalf of anyone who may read them later.

 

Conclusion

The email marketing industry is one of high returns with comparatively low levels of competition, especially when compared to other forms of digital marketing. Take advantage of its massive potential by thoroughly researching your client base and writing personal emails that explain how they will benefit from a professional presence online. Utilize quick-win tactics to build your list quickly, such as embedding a subscription form on your website or offering something for free in exchange for an email address. Then create an eye-catching design template and integrate it with a platform like MailChimp that makes it easy for you to track stats, schedule automatic messages and craft dynamic campaigns based on what customers do (or don’t do) after receiving their first email.