20 Ideas For Increasing Email Conversion Rates
If you have been looking to boost your conversion rates and the number of people who subscribe to your newsletter, this list of 20 ideas for increasing email conversion rates will get you started on the right path.
Each idea comes with a few tips on how to implement it successfully, along with links to specific resources that can help you put each into practice on your website. Whether you’re just starting out or want to see what else you can do to improve your results, these ideas are sure to inspire you.
1. Use a CRO planner.
On the top row, there are three goals for you to achieve. Increase open rates is the first goal, so this is where you would write your strategies for increasing your open rates.
There are three strategies listed: Compel recipients with captivating content, Segment lists to better target recipients, and Create and test more compelling subject lines.
Underneath each strategy will be some questions for you to answer about what might work for your company and why that particular strategy might be the best one for you. At the bottom of the table is a column titled What have I learned?.
In this column, record how many email subscribers you have before starting these campaigns and after implementing them. You can then compare those numbers at the end of the year and see if any of these techniques helped increase conversion rates in any way.
The CRO planner also has columns for subscriber acquisition
rate (column D) as well as retention rate (column E). You should note down how
many new subscribers joined your list from month to month as well as how many
subscribers unsubscribed during that same time period.
2. Shorten your forms.
Eliminate any fields that are not necessary for your form. You should be able to complete it within 3-5 minutes if you need to create an account or 10 minutes if you're filling out a subscription form.
Don't require your users to enter their physical address, phone number, and so on unless they are buying something specific (ie: a couch).
You should also include a clear call-to-action button (ie: Create Account). This way the user knows exactly what they need to do in order to sign up.
A/B test your calls-to-action.: Once you've shortened your forms, make sure to A/B test different headlines and call-to-actions on your forms. Test out copywriting formulas like Get started vs Start now.
Test out
variations of buttons too like Buy Now vs Shop Now. It's easy to forget this
step but will make a big difference in conversions.
3. Include social proof.
You may have the best-looking, easiest-to-use email signup form, but if people can't find it in their inbox to click on, they will never convert. Here are some tips that could help you increase conversion rates.
1) Keep your form short and don't make it look cluttered with text or graphics that distract from what the user should be doing: sign up!
2) Include compelling testimonials or reviews of your products/services in a block at the top of your email or via a link to reviews. These positive user endorsements create social proof and make potential customers more likely to join your list. Just be sure not to let them overwhelm the offer for which the customer is signing up.
3) Add an option for users to opt out of future emails. Even though this is usually seen as a negative, it gives users control over when they see your message again - and it removes any fear that they might receive too many messages after opting in.
4) If possible, use third party software (e.g., Klaviyo,
Mailchimp) so you don't have to maintain the mailing list yourself - especially
if you're working on a tight budget.
4. Track how people interact with your site.
Site-wide analytics are useful for understanding the number of site visitors and where they're coming from. But they don't show how each individual user interacts with your site.
For example, when you look at just the total number of people who clicked a link on your site or opened your newsletter, you may miss an important detail: Is it 10 people or 10,000? And is it 10 people or 10,000 who are truly interested in what you're offering?
This is where website conversion rate optimization (CRO) tools come in handy. With CRO tools, you can find out how many visitors to your website actually subscribe to your mailing list.
This will give you more insight into which marketing campaigns are successful and which ones need more work. It'll also help you tailor future email campaigns to better meet customer needs.
Consider including text links throughout your site.: Text links have been shown to increase click-through rates by 3x! It's easy enough to include them in blog posts, articles, content pages, etc., but also consider adding text links that point back to your homepage or newsletter signup page anywhere else on your site.
If you're ever unsure about whether or not this would be
appropriate, err on the side of caution and include one anyway!
5. Make your subject lines
Subject lines are one of the most overlooked parts of email marketing. We're all so used to receiving emails that we skim right past them without reading the subject line, but if you do any research you'll find that your emails are more likely to be opened if your subject line is compelling.
If you don't have an audience yet, test various types of subject lines with your target customer until you find one that connects with them.
Once you know what resonates best with them, make sure to use it for every email about a similar topic. Some other tips for great subject lines:
1) Use numbers or words like today and now to encourage someone to open your email now
2) Make it personal by addressing them by name in the subject line
3) Try asking a question, or telling them something interesting
6. Test your offers.
1. Put a time constraint on your offers, whether it's a limited-time special offer or a pre-order for the next best thing. With sales cycles getting shorter and shorter, timing is everything.
2. Offer exclusive discounts or coupons to customers who sign up to your mailing list first - they'll feel extra-special and want to share the deal with their friends.
3. Create a feeling of urgency with powerful language like Last chance! or Hurry before prices increase! When potential customers know that they need to act now, they're more likely to convert.
4. Consider testing two or three different offers in order to assess which one does better and then adjusting future messaging accordingly: you can change the subject line, offer an added incentive, etc. The only way to know what works best is to test it.
5. Tailor content around individual interests by asking specific questions and including personal details about what kind of life someone lives. Have you been dreaming about owning a home? What kind of dog do you have? A favorite recipe? These are all ways that will help engage people based on their own interests.
6. Ensure that any offers sent out are appropriate and
timely for the season or event at hand, such as during Christmas when sending
holiday greetings
7. Conduct A/B testing.
A/B testing is an experiment where the same design is tried on two different groups of users and the results are compared. In this case, it would be splitting your mailing list into two halves and sending them out emails with different offers/designs/subject lines to see which performs better.
This can be done by randomly assigning a name or email address to each group, or by manually sorting names into two piles. If you're just starting out with A/B testing, a good place to start is the Landing page page in the account settings for MailChimp so that people who click on your newsletter will only be taken to one version of your website.
It's also worth noting that there are
different ways to conduct A/B tests, such as having one test half get X% off
and the other half getting Y% off, etc. You'll need at least 10,000 subscribers
before you should worry about running an A/B test though; without enough data
points it's hard to find any statistically significant difference between the
versions of your campaign
8. Increase trust and remove friction.
This is probably the most effective way to increase your email conversion rates. It helps your audience feel more trusting and less stressed.
You might want to remove any navigation bars or links to other pages in your content that are meant for non-subscribers, and ask visitors who aren't ready to sign up for an email list yet why they're not interested in joining. You can also give them a reason why you think it would be worth their time to opt-in by sending them a free ebook about your company or providing a free consultation with one of your experts.
This process is often called squeezing the lemon because it takes all of the juice out of someone until they finally sign up for your list!
1) Provide discounts and offers for new subscribers only: New subscribers should receive exclusive deals as well as exclusive benefits from being on your list.
2) Have contests where people have to subscribe to enter: Contests are always fun and when you add a subscription requirement people will go crazy trying to win the prize. Just make sure that you don't require anything too personal (a name, address, phone number).
3) Share subscriber-only offers: If somebody doesn't
subscribe but would still like access to this offer then just create a separate
landing page for these folks with the message please subscribe (that's usually
enough!)
9. Create abandoned cart email campaigns.
An abandoned cart email campaign can act as a reminder for customers to finish the process of purchasing their items. It's important to emphasize that a purchase doesn't need to be completed in one session, and a link should be provided so the customer can jump back in at any time.
Consider providing an incentive for returning, such as free shipping or 10% off, and make sure your emails aren't coming across as spam. With these tips in mind, you'll see higher conversion rates on all of your purchases!
Test different
calls-to-action: Depending on what you're trying to promote, Buy Now might not
be the best call-to-action for everyone. In order to figure out what might work
better for your customers, create a few variations with Test Campaign being one
of them. If it has higher conversion rates than others then run with it until
testing something new again next month!
10. Communicate your value proposition.
Do you want to increase your email conversion rates? The following blog post is a list of 20 ideas for doing so. These are the tricks and tips that have worked for our company and others we have talked to. You don't need to implement all 20 tips at once, but these tactics will help you start increasing your email conversion rates today.
Get creative with your subject line. What was your first thought when you read the title of this blog post? It probably wasn't let's convert some emails.
You were likely thinking about the title or saying it out loud--and that's why it is important to put a good amount of effort into crafting an attention-grabbing subject line.
Write a subject line that stands
out in the inbox. Give readers something to click on right away. Don't use
something like Interested in ?
11. Incorporate multimedia elements into your landing pages.
On top of clear, concise text and high-quality visuals, it can be helpful to have additional media on your landing pages. Incorporating multimedia elements like embedded videos or audio files can create a more immersive experience for the reader.
If you're struggling with what elements might work best for your business, start by checking out blog posts and articles that are successful in generating conversions.
It's also important to think about how well-rounded your page is make sure to balance high-engaging multimedia with content that captures readers' attention in a different way. Don't feel confined by this rule either: some people prefer straightforward information without any extra bells and whistles.
Take the time to gauge what makes sense for your landing
page! You want to find a happy medium between focusing too much on one type of
element (like graphics) and neglecting other types entirely (like copy).
Whatever you decide, make sure that every element has been given ample
consideration.
12. Write strong CTAs.
When designing your email template, keep in mind that CTAs need to be clear and succinct. When they're clear, they get clicked more often. Consider simplifying your CTA by reducing the number of words, removing any unnecessary adverbs or adjectives, and limiting text to a single line.
Remember, too much text can actually be less effective because it's harder for people to read quickly. If you find yourself struggling with what to say, try writing out the most important points on index cards and arranging them on a board so you can rearrange them until you find the best order.
Check out to know more about How CTAs Affect Your Marketing Strategy ?
13. Eliminate unnecessary distractions.
Distractions can cost you. When prospects are on your site, you want them focused on your content not their email or phone. To take this a step further, eliminate any superfluous navigational elements so the user is only taken to the page they want when they want it.
A good way to do this is
with a menu that stays on-screen and has no buttons so clicking anywhere will
just bring them to the desired page. The title of the post is centered at the
top of the page as well, which ensures visitors know what's going on before
reading through it.
14. Meet your audience's expectations.
Match the format of your emails to the needs of your subscribers. Use CTAs that are clear and convey a sense of urgency. Simplify your layouts by limiting font sizes, and never make them so small that they're unreadable or in an unfamiliar language.
Keep individual paragraphs short and on-topic. Short paragraphs are not only easier to read, but also allow you to pack more content into your emails without overwhelming readers with long blocks of text or sidebar ads that shift their focus away from the main message.
First off, shorter paragraphs create the impression that the email is both brief and easy to understand. As mentioned earlier, this gives readers more time to process your message without being overwhelmed by sidebars containing links or images.
Furthermore, concise email copy increases reader comprehension because it requires less processing time than longer chunks of text.
In addition to cutting down on clutter (and therefore increasing conversion rates), shorter paragraphs lead to higher levels of engagement among your audience members: if they have time to think about what you've written before moving onto another paragraph, they'll be more likely to retain information.
The benefits don't stop there - shorter paragraphs can also
increase clickthrough rates!
15. Improve your page speed.
Page speed is one of the easiest, but most effective ways to improve your conversion rates. Your goal should be to load pages as quickly as possible; after all, you don't want visitors to bounce. We recommend using tools like Google's PageSpeed Insights and WebPageTest for getting a benchmark on your page speed and make adjustments from there.
But be wary--improving page speed comes with some tradeoffs: a big question you'll have to answer is whether or not you're willing to sacrifice aesthetics for performance. If so, then making improvements will mean foregoing flash (swapping it out for HTML5), reducing the number of images per page, cutting down on fonts and other assets until a lean site emerges.
Test, test, test.: Testing allows you to determine what works best for your audience. What appeals to one group may not work at all for another. You may also find that certain elements work better than others depending on the situation or what stage someone is in during their purchase cycle.
What you think might be a good idea based on past experience
may turn out to be less successful when put into practice due to small changes
in context or environment that occur when moving from offline marketing and
advertising to online marketing and advertising
16. Optimize for mobile.
You want your customers to enjoy a seamless and interactive experience when it comes to using your site. Customers won't have the same level of engagement on a mobile device as they would on their computer so one way you can optimize for this is by simplifying your content, making buttons larger and ensuring that key information is easily accessible on smaller screens.
Even if you don't get a lot of interaction with customers via email, optimize for mobile as a courtesy because not only will it make the customer feel more important, but it could also come in handy if the customer needs help quickly and all you need is one phone call.
You may want to make sure that your hours are up-to-date too just in case there's an emergency!
1. Show where the company is located.
2. Make sure that contact information is prominent on every page including your privacy policy and terms of service pages.
3. Use clear headings throughout the website such as Find Out How We Can Help or Our Services. Add some personality to your site by adding images like smiling faces or employees working hard for the company (if applicable).
4. Remove all pop-ups from your website; studies show that these cause more people to click away than anything else, so pop-ups do nothing but discourage users from continuing onto other pages or interacting with any offers you have listed - which can lead to lower conversion rates on emails sent out through these sites too!
17. Enhance the purchasing process.
Another way to encourage buyers to convert is by giving them an easy and seamless checkout process. If people get stuck or have trouble checking out, it might lead them to abandon their cart and not convert.
Enhance the buying process with testimonials, reviews, questions that need answering before the purchase can be completed, credit card acceptance and making sure that forms aren't too long or too complicated.
Offer a shopping bag that has
everything they've put in their basket so far so they don't forget anything on
the way to check-out. There are many different ways to enhance your conversion
rates but these are just a few ideas you could use today!
18. Be creative with your mobile marketing.
The adage think outside the box has never been more important than in the era of smartphones. Apps like Whatsapp, Facebook Messenger, and Snapchat are all hungry for attention from consumers looking to keep in touch with friends and stay informed.
The average American adult spends at least two hours a day using a mobile device. By putting time into crafting an immersive, personalized experience that resonates with your target demographic, you'll put yourself ahead of the curve in this fast-paced world where new technology is born every day.
Keep social media up to date: Online reputation management company DMI advises companies to post fresh content on their website or blog daily, which will encourage people to visit again tomorrow or subscribe to their feed via RSS feed or email.
You can also offer exclusive information via Twitter chats or Google Hangouts on Air. Your followers will appreciate it and come back for more!
Craft memorable subject lines: According to Neil Patel's The best subject line I ever sent, writing compelling subject lines takes an eye for detail but doesn't have much room for error since these succinct snippets help frame our perception of what we're about to read as soon as we open our inboxes.
19. Make adjustments to your mobile site.
In this digital age, smartphones and tablets are becoming more and 20% of all email opens take place on a mobile device. It's important to have a responsive website that doesn't lose its touch with responsive design.
Ensuring your email is mobile-friendly should also be a part of the marketing mix. An easy way to improve your email experience for people accessing it on their phone is to make sure it's readable without scrolling, as 59% of emails are now viewed on smaller screens.
Consider keeping images below 50kb so they load quickly, keep text blocks short and avoid using anything other than Arial or Times New Roman fonts because not everyone has access to these fonts on their smartphone. With these adjustments you can ensure your email stays relevant in an increasingly mobile world.
20. Localize your content.
Include local facts, figures, and regional weather in your emails to show your customers that you understand where they live. This will remind them of home and provide another dimension of interest to click on the email.
Ensure your subject line is localized too. You should already have collected zip codes from clients when they subscribe, so include it in the header of every email. Adding in their name is also an effective way to personalize the emails without adding more information than necessary.
Give people a reason to open your message.: Provide a clear call-to-action at the top of your email with a personalized link for subscribers who are interested in your latest products or service offerings. These CTAs might look like Click here for our latest deals or Register now for our next event.
Conclusion
Catchy subject lines are crucial for high email open rates. Leverage your audience by writing about their pain points, interesting stories, or recent events. Include links to information of interest, asking them for feedback in the body of the email. Follow up with them if they don't reply. Don't just promote your products and services every email you send out; people will unsubscribe if they're not seeing what they want.
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